Discover How Our Behavioural Lead Journey System is Proven to Help ICO/STO Projects Exceed Their Soft Cap and Earn Millions of Dollars
Our goal is to help you generate investors at will and reach your soft cap – and beyond – as quickly as possible
If you, own, manage, or run an ambitious ICO/STO project looking to raise at least $3-5m soft cap, what you’re about to read could be the difference between failing to exceed your soft cap and comfortably reaching your hard cap, and we can prove it…
Since the implementation of the video we have seen a decrease in our bounce rate by 19.48% and an increase in the # of participants registering for our token sale. There has been close to 8000 organic views of the video and the video helps simplify how the complex financial system we have created works.
Dozens of Top Quality ICO/STO explainer videos Isn’t Easy…
…when you understand just how much works goes into each video.
But it’s exactly that level of thought, skill, research, effort, and collaboration
that let us create videos that have directly contributed tens of millions of dollars
to successful ICO/STOs. In fact, using our unique Behavioural Lead Journey system,
one ICO recently attracted 2,969 newinvestors to their project
in just three weeks. We’ll show you how shortly, but first…
Why Not Enough People Read Your Whitepaper
As you know, ICO/STO investors rarely jump straight into reading a project’s technical whitepaper without being given good reason to do so.
First they need something that grabs their attention, makes them interested, builds their desire, and encourages the action of taking the time to read the whitepaper and decide to invest.
Whether that’s through driving cold-traffic from Youtube, or getting the investor’s attention when they’re already on your landing page, we’ve proven time and again that our explainer videos help projects get investors’ attention and help raise millions of dollars.
IMPORTANT: Before we reveal to you what we do and how we do it, you should know that we don’t offer a cheap and easy fix. Our videos are strictly for serious projects, with serious teams, willing and able to invest to get results from their ICO/STO.
If that sounds like you, then please, read on…
ICO/STO Videos Founder Rohan Kale speaking
at the Berlin Blockchain World Expo in Berlin 2018
A VIDEO MARKETING CASE STUDY:
How ICO Videos Helped a Popular ICO Get 2,969 New Investors in Less than 3 Weeks
(and the numbers are still rising)
IMPRESSIONS – Times the video adverts were shown on Youtube.
CLICKS – Number of people who followed the call to action to visit the sales page. YES.. that’s over 10% of the people who watched the video clicked through to the page.
INCREASE in organic, branded Google SEARCHES for the project throughout campaign.
VIEWS – People who watched without skipping.
NEW INVESTORS directly from watching the video advert – 3.57% conversion rate from cold video traffic
to becoming a paying investor.
Turned €35,052 ad spend into millions in investment.
THESE ARE UNDENIABLY GREAT RESULTS
Here’s How We Helped Achieved Them…
The Video Series
The owner of the successful ICO/STO project hired ICO/STO Videos to produce a series of six different videos to get ICO/STO investment to speed up the expansion and roll out of their charging stations throughout hotels worldwide.
The ICO/STO Investor
To communicate well, you have to know to whom you’re talking. The videos we created were targeted at different types of ICO/STO investors, each with a unique message including their uniques problems, their unique hopes, and their unique obstacles – always bearing in mind where they were in the buyer’s journey.
The Behavioural Lead Journey System
The first two videos – the main ones – follow ICO/STO Video’s Behavioural Lead Journey System which we’ll talk more about shortly as it is these videos that generated the results of this case study.
The Generate Interest
They needed to take a great idea and turn it into two videos that captured the public’s attention (so they wouldn’t skip the ads) and generate enough curiosity, interest, and desire so the public would follow the call to action and invest.. and that’s exactly what they did.
You cannot rely on what has been done before. Its an evolving market so you need to make sure you work with teams that are able to anticipate trends in the market and adjust your messaging accordingly. This is why working with Rohan Kale for our videos was one the best decisions we have made as a company since our inception. Marketing is all about testing, if an organisation is not testing its performance then you’re missing out on one of the key tenets of a successful campaign.
What Is The Behavioural Lead Journey System?
You can’t expect quality results with a poor quality video, not when we’re talking about representing big businesses with big ideas.
That’s why ICO/STO Videos employs a crack team of copywriters, voiceover artists, graphic and animation specialists, and project managers to get the video right every step of the way.
Just one weak link can tank results.
With the team in place, ICO/STO Videos uses the unique Behavioural Lead Journey System to turn cold prospects into active buyers in the shortest time possible.
Here’s How It Works:
The Behavioural Lead Journey System
is a high-level video focusing on key messages, promises and a problem-solution narrative that grabs the attention of the target market and builds there desire so they’re ready to click through and follow the call to action.
is the more technical and specific of the two. It’s best used for retargeting viewers who watched the first video but didn’t click through. It acts as a second touch point to increase awareness and it repeats the key messages but offers more specific details about the business and the offer, as well as offering more technical information.
is the heart of the video. You have 3-5 seconds to capture attention. Without attention, the video is like a print ad with no headline -useless.
the creative production team take over to storyboard the script so the client gets a visual representation of how the video will look prior to animation.
is passed through legal and the client team to make sure everything is on the right track.
With everything agreed,
the video moves into production.
For a premium quality video
like those we created for the ICO/STO project in this case study, expect a 3-week delivery time (though videos can be made more quickly in certain circumstances).
of the videos was to get viewers to click the link to visit the ICO/STO sales page to by tokens.
The Video Marketing Plan:
How to Use the Videos Effectively
In this case study, it was surprisingly simple.
You don’t need to make it complex to get results.
Samuel, who took care of video marketing used Youtube pre-roll ads.
YouTube pre–roll is a top of the funnel type of digital marketing, used mainly to raise awareness and partly to drive website traffic. It can also be used for lead generation. You may get some sales right away, depending on what you’re selling, but it’s not as immediate as AdWords search ads are.
When you hire ICO/STO Videos to produce your videos for you,
you’ll get our proven expertise and advice in video distribution, too.
Samuel targeted video 1 using keywords like ICO, Cryptocurrency, Bitcoin, Ethereum, and Blockchain to potentially interested investors – people who were already searching for videos in the space.
He also tested keywords for different ad groups for targets in the banking and finance sector and people looking for investment services.
He then retargeted viewers of video 1 with video 2 to stay top of mind and further encourage them to invest.
You can see the results from the screenshot below.
The top line shows the campaign for the video 2.
Line 2 shows the campaign for video 1.
When video 1 viewers were targeted with video 2 the conversion rate almost doubled from 0.29% to 0.52%. Here, please note that the conversion rate refers to the people who watched the video, clicked the call to action and invested immediately while on the sales page.
What’s more, throughout the campaign, organic searches for the specific ICO/STO and related keywords increased 300% due to increased awareness of the campaign.
THAT MEANS THE TRUE RESULTS OF THE VIDEO MARKETING CAMPAIGN
Are Actually Much Greater than the Already Impressive Results We Could Directly Measure from
When your Youtube ads get results and increase in views, you’ll also find you get the long-term benefit from the organic ranking of your video within Youtube’s search algorithm – so the benefits from a good video marketing campaign using the Behaviour Lead Journey system are long-term and compound.
When you know what you’re doing, and the ads are well-targeted, you can get immediate sales.
Other Successful and Ongoing ICOs for Which We’ve Produced Videos
s much as 85% of the people who watch a video of your product or service are more likely to buy.
That’s according to the latest studies. But why is video the most powerful driver of sales and conversions online?
Across almost every industry and every demographic people vastly prefer watching over reading…
…And there’s no easier or quicker way to get your message across – in a way that makes your prospects want to invest – than with an ICO/STO explainer video.
Our videos are proven to drive traffic, increase conversions, lower your bounce rate (which boosts your search ranking) and keep people on your page for longer.
We understand that there are plenty of agencies you can choose from. And you’re right to be discerning about who you work with. So, if you’ll let me, I’d like to make life easier for you by taking a second to explain to you…
- 85% More likely to buy
The truth is there are
good and bad videos just like there are
good and bad websites.
he best websites are made by a team of specialized experts who all know their role and stick to their area of expertise. To make the best possible website you’d need a coder, a graphic designer, a copywriter, and a UX/UI specialist etc. Such a quality team will always give you a better website for your business than hiring a small one-man generalist to build something generic from a template.
The same is true for videos.
Cheap companies work as one-man-bands or outsource to unknown providers to make their low prices possible. That means all you get is awful quality, template, cookie-cutter videos with little thought about what they’re saying that’s unique to you and your brand. These videos can do more harm than good by giving your customers the wrong impression of your quality.
Working with ICO/STO Videos will get you access to a crack, global team that works to a proven 7-step process that delivers quality videos that are proven to convert, every single time.
That means you get quality videos that will help you reach your soft cap – and beyond – as quickly as possible.
Meet a Crew of Professionals
Here are the magicians behind your video work. We believe that each business has its own story and it deserves to be heard. Our goal as a team is to help 100,000 businesses get their story out infront of their target prospects with compelling videos. We strongly believe in the power of video and are certain that it can be a massive enabler for any business.
Rohan’s Founder Story
ICO/STO Videos isn’t new. We began life as rkale.com – an explainer video company.
In late 2017, having made hundreds of videos for videos across all industries, I became crypto curious and soon found myself swept up in crypto histeria.
I wanted to begin investing for myself but struggled initially to understand the brilliant technical genius of founders on their website and whitepapers.
As a communications specialist, I’m used to simplifying complex ideas, so it didn’t take me long to educate myself and decipher what ICO/STO projects were trying to say.
Unfortunately for founders of ICO/STO projects, few people are engaged communications experts. Fewer yet are technically minded enough to understand what they’re trying to say – and a confused investor is reluctant to part with their money.
A Problem To Be Solved
Good communication, like good blockchain projects, is an exercise in solving problems.
In my experience as the founder of rkale.com, I’d created the Behavioural Lead Journey system.
It’s very purpose was to create a series of videos designed to appeal to multiple audiences, taking even the least sophisticated customer on a journey from unaware to purchase in the shortest time possible.
I knew the BLJ could bridge the gap between the technical genius of project founders and curious investors.
It didn’t take long to bring the first blockchain clients on board and the results are clear for anyone to see from our numerous case studies and testimonials.
We’d solved a problem for blockchain project founders that could be the difference between wild success and valiant-but-miserable failure.
Just take a look what Svet, consultant on the successful GIFcoin ICO/STO has to say about us….
CEO and Founder
Just take a look
What Svet, Consultant on the successful
GIFcoin ICO has to say about us…
“The excellent videos helped us reach the softcap of 5000ETH and grow our brand.”
WHAT’S OUR PROCESS
As good business leaders know, product and service reliability comes from talented people following proven processes.
The same is true for creative industries. That’s why we follow a 7-step process that lets our talented and highly trained team unleash their creativity to its full potential to drive results for clients.
We enjoyed working with Rohan and his team to produce a video for our ICO. The video was so nice and easy to understand. The team’s highly creative treatment and extremely organised product process is why we chose to work with them. We’re always impressed at how they managed our feedback: they give advice and offered solutions throughout the process. They don’t just say ‘yes’ to everything suggested. We welcomed their ‘push back’ and advice as it means we got the best result. We look forward to promoting the video.
The State of Video Marketing in 2018 - According to Hubspot
The following are excerpts taken from Hubspot’s ‘State of video marketing in 2018 report.’
Video usage is on the rise.
- 81% of businesses use video as a marketing tool — up from 63%, the number reported in 2017 survey.
- 99% of those who already do use video, say they’ll continue to do so in 2018.
- 65% of those who don’t currently use video, say they plan to start in 2018.
We watch a lot of video.
From the video content we watch at work, to online streaming services and beyond, video is a central part of how we live. We asked respondents specifically how much video content they’d watch in a typical day, and the average response was 1.5 hours. 15%, meanwhile, told us they watch more than 3 hours of video on a typical day.
Marketers rely on video to help them do their jobs.
Video is often cited as a tool that helps drive various areas of business performance, and the numbers back up those claims:
- 97% of marketers say video has helped increase user understanding of their product or service.
- 76% say it helped them increase sales.
- 47% say it helped them reduce support queries.
- 76% say it helped them increase traffic.
- 80% of marketers say video has increased dwell time on their website.
- 95% of people have watched an explainer video to learn more about a product or service.
- 81% of people have been convinced to buy a product or service by watching a brand’s video.
- 69% of people have been convinced to buy a piece of software or application by watching a video.
- 85% of people say they’d like to see more video from brands in 2018.
To put these facts to good use for your business and get ahead of your competitors click the button below to get your video
WITH ICO/STO VIDEOS,
Your crack team will include…
A professional video script copywriter to make sure your script says the right thing at the right time to your target market.
A creative storyboarding whizz to make sure we’re telling the right story in a way that makes customers want to buy from you.
An expert video animation specialist who takes the storyboard and brings it to life so your brand gets a first class ticket.
A voiceover artist with your choice of US, UK, Australian accent or more so your brand is represented in a way that connects with your customers on a familiar level.
A reliable project manager who updates you every step of the way and makes sure you get a video that converts by the promised deadline.
Your investment amount in ICO/STO Explainer Videos will vary according to
the quality of video you require.
To help guide your decision, however, let’s look at the following typical example below, so you can decide for yourself with a few quick calculations.
Your ICO/STO project aiming at a $2.5m soft cap boosts traffic and conversions by just 25% with an animated explainer video
2,000 New Website Visitors
2% Conversion Rate
$500 Average Investment Value
2,000 new website visitors per day converting at 2% with an average investment value of $500 throughout a 3-month ICO/STO.
40 new investors/day x $500 x 90 days =
With a $2.5m soft cap the project is a failure.
With a 20% improvement in traffic and conversions you’d have 2,500 new website visitors per day converting at 2.5%. Suddenly with one small change you have 62.5 daily investors instead of just 50. Instead of failing to reach the soft cap, now you’ve made $2,812,500. More than an extra $1m in investment revenue and your project is a success. You don’t have to give the money back.
But that was just a conservative estimate. Our Behavioural Lead Journey system is proven to do much more than that…
Because you’re using videos that grab attention and convert, you get more results for less ad spend. So now, instead of getting only 2,000 new website visitors per day, you get 5,000 for the same investment.
What’s more, because you’ve used the Behavioural Lead Journey system, they’re ready and hot to buy and your conversion rate jumps to 3%. (We’ve seen conversion rates at 3.57% from cold traffic using our videos, so it’s not unreasonable to expect 3%). 5,000 website visitors converting at 3% is $75,000 per day. Here’s what that looks like over 90 days…
Instead of struggling to reach your soft cap of $2.5m and potentially failing the ICO/STO, suddenly…
With ICO/STO Videos using the Behavioural Lead Journey System
150 investors per day x $500 x 90 days =
Your ICO/STO makes $6,750,000
Please note: These aren’t random hypotheticals, we’ve already helped other ICO/STO projects get BETTER than these results. You’ve little to lose in requesting a free consultation call – and it could be the difference between ICO/STO failure and wild success.
Everything you get when you hire ICO/STO Videos
- A crack team of individual expert who come together to get you proven results
- A deep-dive project survey and call so we understand as much about your project as possible to get the message across simply
- Unlimited revision until you’re happy
- A video that not only drives traffic and converts but reflect the quality of your project inspiring trust, confidence, and belief
- A 3-week turnaround as standard (provided all feedback is prompt)
- A reliable 7-step process that guarantees a quality of video you’ll struggle to find anywhere else at a similar price point
- An incomparable marketing tool to make your project the greatest success possible
Think about it for a second. Make a modest investment in our videos and you could enjoy the kind of success most ICO/STO projects only dream of.
We’ll do all the work for you. We’ll even advise on marketing and distribution..
There’s no risk because we’ll make sure you get a video you love that is purposely designed to boost conversion.
We guarantee your satisfaction and we back that up with our actions.
We’ll revise the video until you’re happy with the results.
You've really got nothing to lose. So why not get started right now?
To find out what kind of ROI an animated explainer video will get for you and your ICO/STO project, get started below.
How Long Is Each Video?
Experience and study shows us the first video in the behavioural lead journey system works best when around 90 seconds in length.
The second video can go upto 2 minutes or more since we have already created the intrigue with the help of the first video and the viewer now wants more information.
Please note: We charge a flat-fee for videos. The video will be as long as necessary to get you the best results. Sometimes that’s shorter, often it’s a little longer. What we will NEVER do is fill your video with fluff to create a longer, more expensive video. With ICO/STO Videos, you know that paying a flat rate means you get the video that’s right for you.
GET UNLIMITED REVISIONS WITH EVERY VIDEO
We guarantee that you’ll be 100% happy with the video we make for you.
How? Let me explain.
When the copywriter writes the script… you get to review it. You can then revise it as many times as you like until you’re 100% happy with it.
Then the script goes to the story boarder. When the storyboard is complete, again, you get to review it. When you’re 100% happy with the storyboard, the animator gets to work…
… then the voiceover artist…
… then any music and SFX get added…
… and finally, you end up with a video you love that converts more prospects into investors.
And that’s how we guarantee that you’ll be 100% with the work we produce.
But you must act now…
ACT NOW TO MAKE SURE YOU DON’T MISS OUT
If you want to convert more investors with an animated explainer video, there are two reasons why you should act right now:
1. We’re small, successful, and in demand.
We can only make a certain number of videos each month while maintaining our exceptional standards of quality. That means, when we’re full, we’re really full. So, if you don’t act now, you’ll have to join the waiting list and we might not be able to work on your project before your ICO/STO is ready – putting your ICO/STO success at risk.
2. How many successful procrastinators do you know?
Any? You know animated explainer videos are the best way to increase conversions online, so why wait any longer?
Get started now with a video that turns more prospects into customers by clicking the button below.
You have a guarantee of quality work, but we can’t reasonably guarantee results as there are too many variables outside our control. You can be sure that every video we create begins with the end in mind and we’re 100% results focussed.
This depends on the style you require. However, we ask clients to expect a 2-4 week turnaround depending on video style you require.
It’s always better to allow good time for production, however, we’re no stranger to projects coming to us at the last minute in desperate need of a video to help spread their message. Please try and avoid this, but, in special circumstances, we are able to turnaround videos in as little as 5-7 days.
Yes, our graphic guys are great. They’ll work with you at every step of the process to make sure the graphics are exactly what you expect. Not sure what to expect? Then you can let their experience guide you. Either way, we’ll make sure you get the graphics you need to get the results you want.
We do promote your videos across social media in the form of case studies but we mainly specialize in video content creation . For paid advertising, we have our trusted partners that we refer our clients to.
P.S. If you’ve skipped to the bottom of the page, it’s a brief recap of the page in full:
- We’re an ICO/STO Explainer Video Marketing Agency with multiple proven 7-figure results for ICO/STO projects.
- If you’re an ICO/STO project looking to raise at least $3-5m soft cap, we’re the right team for you.
- ICO/STO Videos helped a popular ICO/STO get 2,969 new investors in less than 3 weeks (and the numbers are still rising).
- Our videos work because of the unique Behavioural Lead Journey system which uses two types of video – one high level for general awareness and desire, one more specific for successful retargeting
- Proof and analytics of results using our videos to turn cold Youtube traffic into millions of dollars in investment.
- We’ve worked on dozens of ICO/STO projects including DIGIPHARM, GIFcoin, Uulala, and more.
- As much as 85% of the people who watch a video of your product or service are more likely to buy. That’s according to the latest studies.
- You get big agency quality at an affordable price so you can get excited about profitably converting more investors – without worrying about the risk.
- Crack team of script writers, voice over artists, story boarders, project managers, SFX and animators.
- Our videos could be the difference between ICO/STO failure and wild success. For just $5,000 per video, you could make tens of millions in extra revenue.
- Guaranteed satisfaction with unlimited revisions of every video at every stage of the process so you know you’ll get a video you love – and that converts.
- Best to act now because we’re small, in demand, and have limited production capability to produce such high quality videos.